Etsy Shifts Focus: TV Ads to Search & Influencers
Influencer marketing is the new version of good old-fashioned word-of-mouth marketing to build credibility among influencers’ followers. It, therefore, complements other marketing channels to the benefit of the shop’s growth. There are many ways to market a shop, but influencer marketing beautifully merges personal storytelling with social proof to illuminate the creator’s shop while pushing […]
From GEO to AEO: How to Optimize Content for AI-First Search Experiences
Search is changing. Today’s users often get answers from AI chatbots and Google’s new AI Overviews instead of clicking through search results. In fact, recent studies show AI Overviews now appear in roughly half of Google searches, occupying up to 76% of a mobile screen. This “zero-click” trend means traditional SEO alone isn’t enough. Brands […]
Why Product Page Optimization is Crucial for Ecommerce Success
The global e-commerce industry is projected to surpass an astounding $6.3 trillion in 2023, and by 2026, an estimated 24 percent of all retail purchases will be conducted online. Therefore, the opportunity to create a successful online business is at its all-time peak. The competition is heavy, as evidenced by the fact that over 4.36 […]
Top Ecommerce SEO Tips to Increase Your Store’s Visibility
A basic piece of information that will change your mindset about e-commerce marketing is that 43% of all e-commerce traffic comes from organic search DAS results in Google. But still, a lot of store owners consider SEO as something that does not merit their priority, as they would rather chase quick wins on ads instead […]
How Ecommerce SEO is Different from Regular SEO
Search Engine Optimization (SEO) is essential for improving a website’s visibility on search engines and driving organic traffic. However, Ecommerce SEO and regular (traditional) SEO serve different purposes and require distinct strategies due to the nature of their target audiences, website structures, and business goals. Understanding these differences is crucial for businesses to implement the […]
Ensure Your Website’s Success with Our Expert Technical SEO Audits
In today’s digital landscape, a website is often the first point of contact between a business and its potential customers. However, simply having a website is not enough. To stand out in the crowded online marketplace, your website must be optimized for search engines and provide an excellent user experience. This is where technical SEO […]
The Role of Structured Data in Technical SEO
Structured data plays a pivotal role in technical SEO in 2025 by enabling search engines to better understand, interpret, and display website content. It is no longer just a technical enhancement but a strategic necessity for improving search visibility, user engagement, and click-through rates (CTR). What is Structured Data and Its Role in SEO? Structured […]
Why Site Speed is a Key Factor for Technical SEO
Site speed is a critical pillar of technical SEO in 2025, influencing not only search engine rankings but also user experience, engagement, and conversion rates. As search engines like Google increasingly prioritize fast, seamless digital experiences, understanding why site speed matters and how to optimize it is essential for businesses aiming to thrive online. 1. […]
Common Technical SEO Issues and How to Fix Them
Technical SEO is a critical aspect of optimizing your website for search engines. It ensures that search engine crawlers can efficiently access, crawl, and index your website, which directly impacts your rankings and user experience. However, many websites face common technical SEO issues that hinder their performance. In this blog, we will explore these common […]
What is Technical SEO and How It Can Improve Your Site’s Performance?
In the competitive digital landscape of 2025, having a visually appealing and content-rich website is no longer enough to guarantee online success. Search engines like Google prioritize websites that are not only relevant but also technically optimized to deliver the best user experience. This is where Technical SEO comes into play-a foundational aspect of SEO […]