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Case Study

Fashion and Apparel E-Commerce: 9.82 ROAS in a 40% Sale

9.82purchase ROAS during the sale
304Website purchases
40%Sale campaign
Overview

Campaign Overview

Industry

Fashion and Apparel (E-Commerce)

Client Goal

Maximize Return on Ad Spend (ROAS) for an online store during a 40% sales campaign.

Campaign Period

June 2024 – August 2024

Results

Results That Drove Sales

787,725Impressions
216,657Reach
14.11%Click-Through Rate (CTR)
25,843Link Clicks
9.82Purchase ROAS
304Total Website Purchases
Strategies Implemented

Strategies Implemented

A paid social and ads campaign built around one goal: turning the 40% sale into profitable sales for the store.

Audience Targeting

Reached shoppers most likely to buy fashion and apparel, so ad spend went to the right people.

Sale-Led Creative

Ad creative and copy that put the 40% offer front and centre and gave shoppers a reason to click.

Retargeting

Brought back visitors who browsed or added to basket but had not yet bought.

Tracking and Optimisation

Monitored ROAS and purchases through the campaign and shifted budget towards what performed best.

Next Step

Let’s Grow Your Business

Your Shopify store deserves more than traffic—it deserves customers who convert. At Ladhar Enterprise, we combine AI, technical expertise, and creative strategies to make your products shine where it matters most: Google’s page one.