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Fashion & Apparel

Maximize Return on Ad Spend (ROAS) for an online store during a 40% sales campaign.

Introduction

Industry: Fashion and Apparel (E-Commerce)
Client Goal: Maximize Return on Ad Spend (ROAS) for an online store during a 40% sales campaign.
Campaign Period: June 2024 – August 2024

Strategies Implemented:

Dynamic product ads using Meta Advantage+.

Retargeting campaigns for abandoned cart users.

A/B testing of ad copies to find the best-performing creatives.

Results

Impressions

787,725

Reach

216,657

Click-Through Rate (CTR)

14.11%

Link Clicks

25,843

Purchase ROAS

9.82

Total Website Purchases

304

Key Impact

Achieved an exceptional ROAS of 9.82, making this campaign highly profitable for the client.

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Email

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