Maximize Return on Ad Spend (ROAS) for an online store during a 40% sales campaign.
Introduction
Industry: Fashion and Apparel (E-Commerce) Client Goal: Maximize Return on Ad Spend (ROAS) for an online store during a 40% sales campaign. Campaign Period: June 2024 – August 2024
Strategies Implemented:
Dynamic product ads using Meta Advantage+.
Retargeting campaigns for abandoned cart users.
A/B testing of ad copies to find the best-performing creatives.
Results
Impressions
787,725
Reach
216,657
Click-Through Rate (CTR)
14.11%
Link Clicks
25,843
Purchase ROAS
9.82
Total Website Purchases
304
Key Impact
Achieved an exceptional ROAS of 9.82, making this campaign highly profitable for the client.
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