Skip to content The average CPC in Google Ads fluctuates significantly across different industries. Sectors like legal and health often face higher costs, sometimes exceeding £6 per click, whereas e-commerce generally experiences lower costs, often under £1 per click.
Over 65% of clicks on paid Google search results come from mobile devices. As mobile browsing and shopping continue to rise, it’s crucial for advertisers to ensure their ads and landing pages are mobile-friendly.
Conversion rates differ considerably by industry. Legal services, home goods, and e-commerce sites typically see higher conversion rates, averaging between 2.35% to 3.75%. These statistics can help businesses set realistic expectations for their PPC campaign outcomes.
The top three ad positions on Google’s search results page capture over 40% of all click-throughs, with the first position alone securing 25% to 30% of clicks. This demonstrates the significant competitive edge of achieving a higher ad position and its direct impact on driving traffic and potential conversions.
Around 75% of internet users find paid search ads helpful in locating the information they seek, and 33% click on a paid ad because it directly addresses their query. This illustrates the importance of aligning ad content with user intent to drive clicks and conversions.
On average, businesses earn £2 in revenue for every £1 spent on Google Ads. This strong ROAS showcases the effectiveness of well-managed search engine advertising campaigns in boosting sales an
Monday to Friday: 8:30AM - 6PM
Our expert SEO team will reply as soon as possible.
Let's discuss how to make your website visible online.
38 Corbidge Court, London, United kingdom. SE8 3ES
Optimized by Seraphinite Accelerator