Get Found Locally with Our Tailored Local SEO Solutions
Local SEO means making your business the obvious choice when nearby customers search for services “near me.” In fact, almost half of all Google searches have local intent, and searches for “open now near me” spiked 400% year‑over‑year after the pandemic. At Ladhar Enterprise – a trusted UK digital marketing agency – we turn those […]
The Impact of Local Reviews and Citations on Your SEO—A Practical Guide
When someone searches “best plumber near me” or “coffee shop open now,” Google wants to send them to businesses it can trust. Two of the strongest trust signals for local search are local reviews and local citations. Together they help search engines verify your business, influence ranking in the Map Pack, and — most importantly […]
How to Optimize Your Website for Local Searches
Local search optimization is no longer optional — it’s the foundation for any business that wants to attract nearby customers. According to Google, nearly half of all searches have local intent, and “near me” searches have grown by over 500% in recent years. Whether you run a restaurant, salon, retail store, or service-based business, showing […]
Top 5 Local SEO Strategies for Improving Your Google My Business Listing
Before diving into advanced tactics, your Google My Business listing needs to be fully claimed, verified, and completed. This is the groundwork for appearing on Google Search and Maps. Claim your profile by searching for your business name on Google and claiming it through the Google Business Profile site—or creating a new listing if it […]
Gamification & Interactive Content: Engaging Audiences in the 2025 Marketing Landscape
In 2025, marketers are going beyond static ads to immersive, interactive experiences. Gamification—the use of game mechanics in non-game contexts—has become essential for increasing engagement, driving loyalty, and capturing attention across digital platforms. Add to that interactive content like quizzes, virtual events, and real-time challenges, and you have a potent recipe for audience connection. According […]
From Google to GPT: Optimizing for the Next Generation of Search
The world of search is evolving at a pace we haven’t seen in decades. For years, Google Search dominated as the gateway to information, ranking billions of pages based on keywords, backlinks, and authority signals. Now, we’re entering a new chapter, shaped by AI-powered conversational search engines such as ChatGPT with browsing, Perplexity, and other […]
Immersive Marketing in Action: AR Try-Ons, Virtual Events & Brand Storytelling
In 2025, marketing isn’t just something consumers see — it’s something they experience. Immersive marketing uses cutting-edge technologies like Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) to create interactive, multisensory brand encounters. Instead of passively watching ads, customers step into branded worlds, try products virtually, join interactive events, and connect with stories […]
Unilever’s AI-Driven Influencer Marketing Goes Viral
Unilever has rewritten the playbook for digital brand building with its latest AI-powered marketing triumph—the Dove x Crumbl Cookie collaboration. This limited-edition campaign, pairing Dove’s skincare with the nostalgic sensory appeal of Crumbl’s baked treats, did more than make headlines. It became a cultural moment, amassing billions of impressions and drawing in a new generation […]
Etsy Shifts Focus: TV Ads to Search & Influencers
Influencer marketing is the new version of good old-fashioned word-of-mouth marketing to build credibility among influencers’ followers. It, therefore, complements other marketing channels to the benefit of the shop’s growth. There are many ways to market a shop, but influencer marketing beautifully merges personal storytelling with social proof to illuminate the creator’s shop while pushing […]
From GEO to AEO: How to Optimize Content for AI-First Search Experiences
Search is changing. Today’s users often get answers from AI chatbots and Google’s new AI Overviews instead of clicking through search results. In fact, recent studies show AI Overviews now appear in roughly half of Google searches, occupying up to 76% of a mobile screen. This “zero-click” trend means traditional SEO alone isn’t enough. Brands […]